Brass Glasses is a blog that looks at the different ways people see the role and purpose of Marketing. The basic idea of this blog is based on the belief that that ‘how’ something is conceptualised affects the way it becomes a reality. The way something is characterised determines the way it is understood. Marketing is explored from a broadly critical realist point of view.
The Brass Glasses is written from a position that recognises that our management world view is often based on taken for granted assumptions about how the world works. These assumptions influence the way we make sense of our world. They affect how we define problems and challenges and how we create solutions.
Brass Glasses aspires to engage readers in sharing their perspectives about what this thing we call marketing ‘is’, the relationship between theory and practice, and how our tacit assumptions influence how marketing is explained and done.
Brass Glasses seeks to broaden interest and debate about Marketing beyond the mainstream view that it is exclusively a managerial problem solving and decision making technology based on ‘positivistic’ and managerialist principles.
It is sceptical about there being one absolutely ‘right way’ to do marketing, and that multiple perpsectives offer the prospect of continuous adapatability and innovation. On the other hand it doesn’t accept that ‘anything goes’.
Significantly the Brass Glasses marketing blog believes that the ‘marketing practioner’, and the ‘organisation’ cannot be conveniently airbrushed out of the marketing picture.
