How seriously do marketing practioners question the assumptions they act upon? I don’t mean questioning the effectiveness of the tools and techniques they use, I mean the very foundations of contemporary practice. Notions such as the necessity for competition, the value and benefit of technological applications such as CRM and Social Media, the logic of materialism and consumerism.
How many marketing people believe the purpose of their role is to become proficient in the language and jargon of the profession and proficient in understanding and applying the ‘given’ generic tools of basic marketing education, and how many critically question the value of the approach and tools for people organisations and society?
So what? well perhaps facing up to these questions might begin to help ‘marketing’ influence and persuade people of its value.
Marketing people seem to be very good at defining other people’s Value Propositions and remarkably poor at convincingly articulating their own.