“Branding is a topic that can turn a room full of marketers into a herd of experts…owning a brand is like having an orgasmatron, that machine in the film Barbarella” cited in Marketing Payback – Prof Robert Shaw and David Merrick
“I’m not saying customer awareness and brand equity are not important metrics…so before I hand someone £10 million to spend on advertising, I want to see fact-based analysis demonstrating the economic benefits”
Sir Roy Gardner CEO Centrica and non executive
Chairman of Manchester United 2004
“Most firms…prefer to fumble around in the dark. It’s easy to see why: fumbling has a lot going for it. More adventure, creativity, more
surprises and more fantasies. But you may not like what you see when the lights go on”
Tim Ambler 2003 – Marketing and The Bottom Line 2nd ed.
“Do you want fine writing? Do you want masterpieces?
or do you want to see the god dammed sales curve start
Rosser Reeves cited in Ogilvy on Advertising
Deacon: “Dry land is not just our destination, it is our destiny!” Dennis Hopper Waterworld – 1995