One of the key tasks of senior management is to notice and make sense of emerging events. This is a crucial aspect of dynamic capability (Teece) and something that Bob Garvey refers to as an ability to manage to ‘approaching events. The key issue of course is what happens when you delegate that job to others in the organisation. Invariably where they sit affects what they see. So don’t be surprised what you are told about the purpose and value of Social Media and Networking if you abdicate your sense-making to geeks and technophiles.
As we know the business world is in a frenzy about social media and networking. There is fraught debate about how to prove R.O.I. however it seems the problem has been solved. Managers simply need to become skilled at Social Media buzzword utilisation. I came across this great post from the blog Passionate – Creating Passionate Users. I hope you find it as amusing as I did. Just as a taster:
“With our shawdows aware API we can stay in perpertual alpha thanks to the user content eco-system”
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