From the BBC website
“Dave Lewis brings a wealth of international consumer experience and expertise in change management, business strategy, brand management and customer development.”
I wonder what comes first management practice or business school ‘speak’ about how managers think they should talk about their practice?
What if below par performance is in someway related to the organisations and structures that come from the confines of management speak?
What if there is something other than brand management and change management that makes a difference?
What if business leaders realised the assumptions upon which conventional management speak is built and the consequences of those assumptions for running (nearly wrote ruining) businesses?
How about attention to customer selectivity rather than the goods dominant mantra of differentiation? How about Value Proposing capability instead of the mantra Brand Management? How about Using Imagination instead of the mantra of Customer Development?