New Critical Event Customer Segment Discovered 

Silver Splitters are set become the latest happy hunting ground for marketing teams. The BBC’s Ruth Alexander explains that it is often a realisation that people have fallen out of love or were never really in love in the first place when they reach level 60 of the game of life.

One of the triggers is meeting someone else that has similar interests. There is plenty of scope for that with people who are retired. Walking clubs, art societies, book reading circles. It all falls in the bag of propinquity – the affinity people have when they spend time together on common projects.

So what will marketing people dream up? Romantic holidays to Split no doubt! A new range of celebration cards with tear along perforated sides? What about a new type of party event – The Splittering? Who knows but once the marketeers use big data to track your marital status and age watch out for junk mail dropping through the letterbox soon.

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