UK Politics not governed by advertising standards


Given the controversy of claim and counterclaim during the UK referendum on membership of the EU it’s interesting to see the difference between selling products and services and selling political ideas.

Aldi recently fell foul of the Advertising Standards Authority on an issue about claims they made about potential customer savings. 

However:

The Advertising standards authority state in their codex under section 7.1 that.

Claims in marketing communications, whenever published or distributed, whose principal function is to influence voters in a local, regional, national or international election or referendum are exempt from the Code.

Regardless of any ruling like 7.1 above that might be modified the ASA states its mission is to provide marketing communication rules that mean:

advertising must be responsible, must not mislead, or offend 

What do you make of that?

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