Imagine getting your marketing degree in just one day

How long should it take to study for an undergraduate degree? Do you think it should be 3 years, 2 years, 1 year or even faster? Think about it – just like a drive through burger joint, you rock up, place your order and collect your qualification in next to no time. Is this the future of higher education?

Tom Cutterham of The University of Birmingham has just written an article in Times Higher titled – Two-year degrees? On the road to enlightenment, speed kills. In it he outlines what he feels are the negative consequences of such a university experience for all stakeholders. He also points to a supporting argument for his stance put by Maggie Berg and Barbara Seeber in their book The Slow Professor. The gist being that high speed instrumental knowledge gain diminishes the value of a higher education. 

Pedagogically there has been considerable research into how time matters in higher education because it is a transformative experience not simply the filling of empty minds with information. In particular there is a change in how students view the certainty of knowledge over their studies in which they move from a simplistic ‘right/wrong’ stance to one where the truth of things is ambiguous. Such a change cannot be forced quickly, students have to learn how to change.
So all of this got me wondering. If I had to design a 1 day marketing degree what would it look like? Now one thing to bear in mind is that this is the tutor giving you all you need to know. 1 day doesn’t allow for much self study and reflection. Mind you as a student interested in ‘know what’ rather than ‘know how and or why’ I’m sure that’s fine isn’t it? 

Additionally whilst I’m going to tell you what I think you should know for your one day marketing degree I won’t be advising you on how to research, study or write assignments. There’s no time for that only time for the transmission of knowledge. Also the level of analysis for a 1 day marketing degree is understandably chunked up to some very big but useful big chunks. 

So here we go…all you need to know for a one day marketing degree. 

Understand the market

Understand your customers

Understand your competitors 

Create, deliver and communicate value

Create a Brand

Create great service 

Create great relationships 

Know how to segment, target and position

Know how to manage the marketing mix

Know how to make a marketing plan

Know important marketing metrics

Understand Digital 

Be imaginative 

Develop professional talent 

Integrate and align everything

Make money 

So there you go you are now fully qualified on PJ’s One Day Marketing Degree. It’s free so I’m sure you’ll agree it’s great value for money too! All the knowledge without the hassle.

So in your opinion what is the optimum duration for an under graduate degree?

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